Courtesy of the brands / Michael Stillwell
The Swiss are practically synonymous with watchmaking. After all, they have been hand-making their elite timepieces for hundreds of years (ultimately overtaking the German and the Dutch, who established the industry). While it is nearly impossible to go wrong with any Swiss watch in terms of basic timekeeping, the details and flourishes vary, from case size and metal to technical innovations to accommodate diving, flying, and just everyday life. Below, 12 Swiss watch brands for men looking to build their collection with the very best.
Reverso Classic Duoface, 42 MM
As the story goes, the Reverso was developed in 1931 after a British army officer, who had broken the glass of his watch during a polo match in India, challenged Jacques-David LeCoultre to come up with a watch design that could survive a similar athletic endeavor. LeCoultre came up with this model, whose face flips over to protect the front of the watch from, among other things, errant polo mallets. It’s become one of the brand’s signatures, and still stands out in a world of round watched.
Altiplano Ultimate Concept Watch, 41 MM
As one of the thinnest automatic watches in the world, Piaget’s Altiplano Ultimate 910P is just 4.3 mm thick (the watch’s movement is visible through its case). In celebration of Swiss watchmaking, this edition is dedicated to the village of La Côte-aux-Fées, where Piaget was founded.
Fifty Fathoms Tourbillon 8 Jours, 45 MM
Blancpain added two new diver watches to its classic Fifty Fathoms line, one in titanium (shown) and one in red gold. The titanium lightens up the oversize watch and offers greater resistance, perfect for the man who like to wear his watch every day.
Globemaster Co-Axial Master Chronometer, 39 MM
To be a certified Master Chronometer, Omega’s watches must go through 25 days of testing, making it incredibly accurate. Flip it over and the case back has a Central Observatory medallion, a mark of the Constellation models since 1952.
Day-Date, 40 MM
Rolex’s Day-Date watch is so-named because in 1956 (that is, long, long before calendars were just a tap away) it was the first model to write out the day of the week. But note that this is not your average daily watch, it boasts a platinum case and strap with an icy blue dial.
Classique Tourbillon Extra-Plat Anniversaire, 41 MM
Breguet holds the distinction of being the founded by the inventor of the tourbillon, the watch complication that combats the effects gravity has on timekeeping that revolutionized fine watchmaking. To celebrate the 220th year since this invention, Breguet has released a limited series of 35 anniversary watches, with hand-finished details and the legend “Anniversaire 1801–2021” on the barrel.
Carrera Automatic, 39 MM
This stainless-steel edition is part of a 2021 release that offers a range of sizing, for those who feel strongly about a large or small case (a plus for women who like to borrow men’s styles). This is an easygoing watch that is for anyone who wants something to strap on and wear every day.
Longines Heritage Classic, 38.5 MM
A perfect entry watch, Longines’s Heritage Classic draws on its models from the 1900s to create a clean, crisp style. The small seconds at 6 o’clock is marked with concentric circles and clearly marked numerals make for a refreshingly straightforward timepiece.
Veuve Clicquot Polo Ceramic, 44MM
Hublot unveiled this new all-black ceramic model at, you guessed it, the Veuve Clicquot Polo Classic tournament last October. This is the fourth edition of the watch and comes with black or yellow alligator straps, a nod to the colors of Veuve Clicquot’s labels.
Royal Oak Selfwinding Flying Tourbillon, 41 MM
The legendary Audemars Piguet Royal Oak celebrates its fiftieth anniversary this year. The flying tourbillon is highlighted at 6 o’ clock on a beautifully etched blue dial set in a stainless-steel case and band.
Reference 5204R – Grand Complications, 40 MM
The new Split-Seconds Chronograph gives one of Patek’s most sought-after grand complications a fresh look with an 18-karat rose gold case and slate gray dial with matching strap
Patrimony Retrograde Day-Date, 42.5 MM
Inspired by 1950s designs, Vacheron Constantin’s classic dress watch (that is, it pairs really well with a suit) with retrograde hand-type day and date display is updated this year with a white gold case.
More: The 29 Best Luxury Watches for Men
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