Hot news Reviews – How Much to Join?


Contents Reviews is probably the most popular dating site in the UK – if not the world! is considered the granddaddy of the dating site industry.

The site is most popular with 30- to 50-year-old relationship-seekers. Not a day goes by when we’re not faced with their TV or radio advertisements where they promise to find you your perfect match.

They claim that over 1.6 million people have met their match in the UK alone. So it’s a big business when it comes to online dating.

But is their site easy to use? We’ve put it to the test so you don’t have to. Find our full reviews below.

Visit Site member structure

Most users on are from the US, Canada, UK, and Australia. The site is available in around 25 countries worldwide and in more than 8 different languages.

According to the official website, 91% have attended college or have a degree, and 44% of users are single parents. The most important search criteria for users are the income of their matches and that they want children.

  • UK members: 5 million people
  • worldwide members: 21 million active members
  • Gender proportion on 51% Male and 49% Female

What age group is on

  • 24-38 (31%)
  • 39-52 (36%)
  • 54-75 (28%)
  • unspecified (5%)

How does work?

How does work and how to use it effectively? It’s a very simple formula. Sign up, tell them about yourself then discover your matches.

You’re paired up with singles based on your questionnaire answers. It’s crucial you’re as detailed and honest with this stage so you find the best matches.

How to join

Once you’ve created your profile (complete with a name and password, which only takes 2 minutes to set up), you’re prompted to complete a short questionnaire straight away.

It’s here they ask you a little bit about yourself and the sort of person you’re after. This includes appearance and personality preferences. It’s really quick. The questionnaire is engaging, so this doesn’t feel like too much of a chore at all.

They ask you to add a photo straight away though. So there’s not much getting away from this if you’re feeling shy and want to come back to it later.

The team will moderate it in 15 minutes. So choose a photo that’s a true representation of you. After that, you’re free to browse and you’ll be able to see your matches straight away on your homepage.

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Ease of use on

The UK website is a little bit limited on information until you sign up. But once you’ve completed your profile it’s pretty easy to navigate.

Your matches are all easily viewable on your homepage. You can scroll through as many as you like. The message feature is also pretty easy as it uses an instant messaging service.

However, does send you matches outside of your location. So you do have to spend a little bit of time sorting through who might be right for you before you find the singles you’d like to message. messages, chat, and notifications

Like previously mentioned, you’ll need a membership to start your first message with matches. If you’re feeling a little shy you can send a wink instead to let them know you’re interested.

There are also a series of games that you can play to get to know your matches a little better. This is a fun and unique way to break the ice.

And if you’re feeling too shy to message, you can seek the help of’s dating coach chatbot. It’s available on Facebook Messenger and Google Assistant.

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Profile quality

Your profile picture has to be approved by the team. In theory, images have to be of decent enough quality and seem genuine to get through.

How does the app for iPhone work?

The android and iPhone app download are available on pretty much every mobile device, so it’s completely accessible to everyone. Over 80% of members meet through the app, so it’s, without doubt, the most popular way for users to match.

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Real-life reviews

Found my perfect match- Joined Match and within 12hrs of being signed up, I found the perfect man I had been searching for. From the minute we spoke we clicked and since than every minute and every hour has got more and more perfect.

When you meet your match, it hits you like a freight train but is the best feeling in the world. I know he is my soul mate and I can wait for the rest of our lives. Thanks,! And for everyone else out there good luck and don’t give up! X


Key features of

  • Advanced search. This is a great feature where you can filter down to exactly what you want in a match, even down to eye color.
  • Blocking. We hope you don’t have to use this feature, but if someone is pestering you or they keep appearing when you’re not interested, you can stop them from appearing in your searches.
  •  Boost. For an extra £1.99, you can increase how easy it is for your profile to be viewed in the hopes of increasing your matches.

Special features

  • Connect. What is the Connect upgrade? This is an add-on that allows you to connect with singles with a free membership only (they wouldn’t normally be able to message). You’ll also be the first to know about new members.
  • Select. What does the Select upgrade offer? Another add-on, this time letting you know when your emails have been read (always handy). You can also tell people when you’re away and not active, and only singles who match your exact criteria will be able to send you a message.

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Safety and security has a few different apps in place to ensure you are safe. This includes MatchPhone and singles nights, where you can connect with other singles in a safe and secure way. They also monitor the site regularly, deleting fraudulent accounts. And the block feature is really important, too.

You can also choose to browse in incognito mode, where you can view profiles without them knowing. Only singles you’re interested in will be able to see your profile.

How much is – cost and prices

Here are the cost and  prices for both the USA and UK: cost (USA)

Subscription Length Monthly Price Total Price
Classic 12 months $15.99 per month $191.88 total
Classic 6 months $17.99 per months $107.94 total
Premium 6 months $19.99 per month $119.94 total
Premium 3 months $23.99 per month $71.97 total cost (UK)

How much does cost? Is it worth paying for Match is also here to offer a sliver of hope: They guarantee that you’ll find someone in six months, and if you don’t, they’ll give you six months for free.

You don’t actually pay monthly. The subscription is paid in one lump sum where you get a pass for the number of months you’ve chosen.

And if you pay for membership be careful. Your account will continue to bill you if you don’t have auto-renew unchecked within your account settings. You can go to your billing settings to turn this off.

The membership cost in the UK covers the following additional features:

  • You can begin to send messages to matches
  • You can see who viewed your profile
  • You can see if anyone added you to their favorites
  • You can remove users you’re not interested in

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Discounts, offers, and promo codes

At the time of writing, was offering a 30% discount on all new membership passes. It’s possible to get discounts through their actual site. If you do a Google search you can sometimes find money off passes too, so make sure you shop around before you commit.

Does have a free trial?

Is free? Can you join without paying? does sometimes offer a 3-day free trial. It’s not guaranteed so keep your eyes peeled for it. Or do a quick Google search before you sign up to see if the offer’s active.

This is only for brand new members, however. Otherwise, you can keep using the basic free service for as long as you’d like.

Pros and Cons

Pros of

  • They offer singles nights in the UK, allowing singles to meet people face to face in a controlled, safe environment.
  • They have a feature called MatchPhone. This allows you to call matches without revealing your phone number, keeping you safe and secure.
  • The 6-month subscription is reasonably priced compared to a lot of other dating sites on the market.
  • So many people use it. There are loads of singles to browse through, making finding love much more likely.

X Cons of

  • The questionnaire isn’t hugely comprehensive. You get a lot of matches that aren’t always relevant to what you’re looking for.
  • The free service isn’t worth using as it’s so limited. You can’t even message your matches without a subscription.
  • You have to pay for some of the better features as an add-on to your subscription.

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Our recommendation

Is a good dating website? We’d give an impressive 4.2 out of 5. The website is top of the range, and having your own little personalized assistant during sign-up is a nice little touch. It’s also full of professional imagery and uses a chatty tone of voice throughout. We think feels really sleek, modern, and friendly.

In terms of safety, it works really hard to keep its users protected, with the addition of their singles’ nights and MatchPhone. The biggest thing that lets it down is the fact that so many of their top features are add-ons. You have to purchase them in addition to your subscription.

But you really can personalize your experience depending on what you want. It’s well worth giving it a try if you’re new to online dating, or are a little bit skeptical about it.

  • Popularity

  • Features

  • Value

  • Safety

  • Ease of Use

Join today

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What age demographic is using

It’s worth noting that people over 50+ looking for love is currently the fastest-growing category.

Can you search or view without signing up?

Unfortunately, you can’t access any matches without a signup but you can get a feel for the site without any monetary commitment.

What to do if I get a message saying my email address is already in use?

An email address can only be linked to one Match account. If you have any existing profiles, delete them before creating a new one.

1. Go to ‘My Account Settings’ by clicking your profile photo, 2. Click the ‘Suspend your account’ link at the bottom of the page, 3. Then select ‘To cancel your account, click here and your profile will disappear within 24 hours. To close an account:

Why can’t I create an account?

This usually happens because the email you are using is already linked to a Match account. Delete the old account before you can create a new one.

How do I send and read messages?

Just click on the blue speech bubble found in their mini-profile in the search results or at the top of their profile. To read your messages, click ‘Messages’ at the top of any Match page.

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How can I allow a member without a subscription to message me?

Get the Connect upgrade to let any member contact you for free – even if they don’t have a subscription. You need a subscription to get Connect and can activate it at any time.

Can you receive messages on without paying?

After subscribing, you gain access to the complete functionality of The paid membership account allows you to receive and send messages.

What do checkmarks mean on a Match?

When you get an email saying that someone is interested in you from Daily Matches, it means that the member clicked the checkmark to indicate that they are interested in you.

How can I show another member I’m interested in them?

You can show someone else you are interested in sending a wink or a favorite. These are a great way to encourage someone to message you!

How can I increase my chances of getting replies to my messages?

A few things you can do to maximize your chances of getting a reply include updating your profile, personalizing your messages, and adding the Connect upgrade subscription so that anyone can read or reply to your messages.

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How can I change the gender of my profile?

Follow these steps: 1. Access the ‘My Account Settings’ section by clicking on your profile photo, 2. Click the link at the bottom marked ‘Suspend your account’, 3. Confirm your request by clicking ‘To cancel your account, click here.’, 4. Your account will be deactivated and you can use your original email address to create a new profile.

Can I access my profile from abroad?

Yes, you can view your matches and messages from wherever you are in the world.

I just created an account. Why can’t I access my profile?

You should have received an email confirmation when you registered. Check that you have received that email and if you are unable to find it, look into your spam folder.

Why has my profile been closed?

The moderation team may close your profile if you are not complying with their Rules and Code of Conduct.

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Someone else has used my profile. What should I do?

Act quickly by logging in and changing your password immediately. If you are unable to log in then you will need to contact Match to close it down for you and transfer your details to a new account.

I’m bisexual. How can I create a profile?

Contact the Customer Care team and they will help you out. They will need to adjust your account.

How can I stop people who do not meet my criteria from visiting my profile?

The contact filter allows you to choose who can get in touch with you. It is part of the ‘Select’ upgrade you can add to your subscription and makes it easier to find someone right for you.

How can I buy a boost?

You can buy a single Boost or a Multipack by clicking the menu bar at the top of the Match page and going to the ‘Boost’ section. You can then choose a package that is best for you and follow the instructions to purchase.

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How can I activate a boost?

You can activate a boost by clicking the menu bar at the top of the Match page and going to the Boost section. Then click ‘Activate a Boost’.

I’ve purchased a boost but I’m not seeing any results. What can I do?

If your Boost isn’t generating the level of interest you like, it might be helpful to put some time into improving your profile. Add some more information about yourself and also add a new profile picture to attract a potential match.

What is the Incognito mode?

Incognito will make your profile invisible for 24 hours. It also allows you to browse Match in secret, viewing profiles without other members knowing you are looking at them. TO activate Incognito, simply click on the ghost icon at the top of every Match page.

How do I report an inappropriate or suspicious email to the moderation team?

If you receive a message that makes you feel uncomfortable, click the three dots at the top of the message and then ‘Report this person’. All reports are confidential and you can also report a profile in the same way.

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How do I hide or blacklist a member?

You can stop someone from contacting you when viewing their profile and reading their messages. In both instances, just need to select the ‘three-dot button at the top-right of the page, followed by ‘Blacklist this member’.

What are the benefits of a subscription?

With a Match subscription, you have more opportunities of finding your special someone. The one, three, and six-month subscription offers special features such as: chat via messages, unlocking the ‘I am looking for…; section on profiles, viewing members who have winked at you, browsing without any ads with the unlimited subscription, receiving a special selection of Match singles that are right for you and saving on tickets to Match events.

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How can I improve my subscription with an add-on?

If you want to enhance your subscription with a Connect or Select upgrade, simply click the “Connect” or “Select links on any page.

You can also add a Boost or Incognito, with the links at the top of the screen. Once payment has gone through, your add-on will be activated immediately for you to enjoy.

What is an automatic renewal?

Your Match subscription will renew automatically each month. If you don’t want to continue with your service, you need to cancel 48 hours before the renewal date. Go to ‘My account settings’ and then ‘Manage my subscription’.

Do women have to pay to use Match?

Yes, both men and women require a subscription to make the most out of the Match service.

How can I activate my special offer?

If you receive a promotion, just click the link in your email and go to the page where you can sign up for the offer. Offers are usually available for a limited time, so always check that it is valid before clicking on it.

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What name will appear on my bank statements?

If you pay with a bank account or credit card, payments will be listed as Match. If you use PayPal or iTunes, you will have to check with them directly to know how your payments will appear.

Can I pay any other way than through the website?

Yes, you can pay by talking to a real person over the phone. Contact the Customer Care team to help you.

Can I pay by cheque?

You are unable to offer payment by cheque and can pay for your subscription using credit/ debit cards and PayPal.

Am I able to pay in installments?

Yes, you can pay for the six-month subscription package in three installments. These are debited at the start of the first three months of the subscription.

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What payment methods are available?

You can pay using your VISA, VISA Electron, American Express, or MasterCard. You can also pay with PayPal by clicking on the PayPal logo.

What are the events?

Match organizing events to help you find someone new. These are both paid and free events hosted in cities across the UK. They invite singles according to gender, location, and age.

What is a 3-day offer?

This is a trial Match offer from one of their partners. With this offer, you can enjoy the service before registering for a subscription package. Trials are available on new accounts and cannot be activated on existing profiles.

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