The Best Christmas Windows in NYC

bloomingdales holiday windows 2020

Tom Sibley for Bloomingdale’s

NYC is known for its spectacular holiday window displays, but in this unprecedented year, it’s looking like even this annual tradition could be subject to changes. Due to the ongoing COVID-19 pandemic (and the associated drop in travel and tourism) some stores have been holding virtual ceremonies for the unveiling of their famous holiday window displays.

Bloomingdale’s kicked off the holiday season, revealing their famous windows on November 23 with a Virtual Holiday Benefit featuring singer Andra Day and dancers from the American Ballet Theatre, supporting the Child Mind Institute. Likewise, Saks Fifth Avenue held its holiday window unveiling on November 23 with a virtual light show and celebration.

Here’s a look at some of the latest windows that are lighting up NYC streets and a look back at some of our favorite designs from last year for all of your holiday decorating inspiration needs.

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Bloomingdale’s

Bloomingdale’s is bringing a dose of joy to the streets of New York with the boldly colored holiday window displays for their 59th Street flagship store. Inspired by their “Give Happy” campaign, each window features a signature color and video display designed to bring a smile to fans faces, even amidst this unusual holiday season.

Bloomingdale’s

The Give Good Cheer window features a rainbow of neon hues as well as a video of their holiday campaign’s multi-colored imagery which forms a Christmas tree of lights with a neon star at the top.

Bloomingdale’s

The orange Give Happy window will fill window shoppers with puppy love courtesy of a jumbo sized glittering orange dog surrounded by smaller pooches and neon bones.

Bloomingdale’s

Love is central to the holiday season, and the red Give Love window embraces that with marquee hearts. To complete the experience of walking through a candycane forrest, the window gives off a peppermint scent to immerse fans in the holiday feel.

Bloomingdale’s

You’re sure to be grinning at the yellow-clad Give a Smile window, which is decked out in a spinning emoji-style disco ball by New York City artist, Allison Eden that reveals a mannequin sporting happy holiday fashion on the other side.

Bloomingdale’s

There’s no feeling blue with this gleaming Give Light window that features a giant spinning snowflake studded by winter fashion looks. For added luminosity, the scene dazzles with hanging Swarovski crystals, polar bears, and neon snowflakes.

David Yurman

Inspired by David Yurman’s Starburst collection, the 2020 “Star Dreaming” windows at the NYC boutique were designed to transport viewers to the stars. “There is nothing more magical than seeing stars on a winter night. They inspire a feeling of childlike wonder, shining with the pure light of our dreams, hopes and blessings,” David Yurman said in a statement about the windows.

Saks Fifth Avenue

For the 2020 holiday season, Saks’ famous Fifth Avenue windows are showcasing holiday traditions and the importance of spending time with loves the theme “This is How We Celebrate”, including six windows dedicated scenes from iconic settings in NYC, like this ode to the musical power of Broadway.

Saks Fifth Avenue

Like this couple on their way to deliver gifts via the Roosevelt Island tram, Saks is giving back through their livestreamed lighting shows. Each of the events throughout the month will benefit a non-profit organizations serving NewYork City and beyond, totaling $100,000 in donations over the course of the holiday season.

Saks Fifth Avenue

NYC theaters may be closed at the moment, but this aspiring dancer getting an autograph from her ballerina idol are keeping the dream alive.

Saks Fifth Avenue

The lighting and decor displays of Dyker Heights, Brooklyn have become an NYC institution, immortalized here for all of Fifth Avenue to enjoy.

Saks Fifth Avenue

Like many New Yorkers, these friends and their local food truck are showing some holiday spirit at a socially distanced holiday block party.

(2019) Bergdorf Goodman: Bergdorf Goodtimes

To honor the spirit of the 2019 holiday season, Bergdorfs channeled the spirit of the holiday “fete” with a twist.

Bergdorf Goodman, 745 Fifth Avenue, NY, NY 10019

(2019) Bergdorf Goodman: Bergdorf Goodtimes

Each window captures a different and unexpected scene of revelry and celebration, created with a range of mediums including neon, Italian mosaic tile, needlecraft, soft sculpture, custom painted finishes, and embellished surfaces all of which dazzle and delight.

(2019) Bergdorf Goodman: Bergdorf Goodtimes

The 2019 themes include, Winner Take All, Wild Card, Jackpot!, Game Night, Queen’s Gambit, Up The Down Escalator, and Scavenger Hunt—all of which were conveived by David Hoey Senior Director of Visual Presentation and longtime window dresser at Bergdorf Goodman.

(2019) Louis Vuitton

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Louis Vuitton unveiled their holiday 2019 installation on November 21, celebrating this year’s festive season with a towering installation that scales the entire corner facade of their Fifth Avenue store. Ornamented with fluorescent sculptures and bright color, the brand’s iconic monogram logo is magnificent lit and vibrantly hued. The 3D spheres and hearts, as well as pop art animations are woven from the exterior of the building through the store windows, which showcase iconic pieces.

Louis Vuitton, 1 East 57th Street, NY, NY 10022

(2019) American Girl

At this doll haven, the 2019 holiday window feature an American Girl winter wonderland that really brings the shine to the season with nearly 200 Swarovski gleaming crystal strands and 130 pounds of Swarovski crystal star dust.

(2019) Hudson Yards

Starting on November 29, Hudson Yards is unveiling an indoor-outdoor artistic light and music installation named Lyra, inspired by the constellation. Designed by artist Christopher Schardt, the interactive experience is comprised of a series of star-shaped sculptures, all of which are made of 12,000 individually controllable LED lights, which are synchronized to a classical soundtrack for visual spectacle.

Hudson Yards, Between 10th and 12th Avenues from West 30th to 34th Street.

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